Celebrating the local fashion industry while showcasing Australia’s best, most loved designers in the central city location, fashion-goers were delighted by what they saw.
Fashionistas had the opportunity to sit front-row with the fashion elite to catch this season’s latest trends as they land in stores. Internationally recognised designers including Alice McCall, Ellery, Aje and Alex Perry, as well as new and up-and-coming designers, wowed the crowds.
Mercedes Benz Fashion Festival Gala opened the festivities with General Pants Co following, providing guests with a funky, fun, youthful, urban and edgy collection many called the best of all.
Other shows during the festival included the Mercedes Benz Fashion Festival Trends collection and Red Carpet Runway along with the long-awaited Australian debut of the Kardashian Kollection.
Of course, what would a fashion festival be without the celebrity, blogger, media and model buzz. Accompanied by amazing makeup artists and stylists, there was no shortage of glamour.
The event trends really haven’t changed much with monochrome styling continuing, heavy use of florals, bolds and pastel colours. The variety on offer really says make it your own! Resist the conventional and unleash your inner style showcasing your individuality by making your own fashion statement.