Showing off the famed Maillot Jaune, arguably one of the most coveted prizes in world sport, the 100-strong contingent made up of amateur and professional cyclists including Paralympic gold-medallist Peter Brooks, battled cold and wet weather, proving that cycling really is one of the country’s most loved sports.
“It really proved today that cycling is adored by people from all walks of life, with many people showing up to take part in this history making event, wearing the official jerseys with the pride it deserves,” Peter Brooks said. “The Tour de France spirit is in full force as we all wait in anticipation for the great race to start!”
For 40 years in the 100-race history (from 1951 to 1988 and making a comeback in 2012), the well-loved French brand, which championed today’s event, has been given the distinguished honour of designing the jersey. Once again they’ve created a distinctive new jersey to mark and celebrate the race’s milestone.
“Cycling fans all over the world are preparing for what is one of the biggest highlights in cycling history,” said le coq sportif Brand Manager, Charles Hurtebize. “Le coq sportif is thrilled to be part of the festivities, and it’s great to see we can add style and lots of excitement to cycling communities worldwide, including here in Australia.”
Running from Saturday June 29to Sunday July 212013, the 100th Tour de France will be made up of 21 stages and will cover a total distance of 3,360 kilometres.
